To better meet customers’ changing needs, tmtplaza under the Sino Group has rebuilt its beauty zone and created a new brand, named BEAUTY WORLD.
According to Ms Bella Chhoa Peck-lim, Director of Asset Management of Sino Group, BEAUTY WORLD has gathered the largest number of beauty brands in Northwest New Territories , including more than 40 international and local beauty brands, and initiated a number of cross-media beauty promotion projects.
Keeping abreast with the new era of fusing the virtual with reality, Sino Group has partnered with Articoin, a local green NFT platform, to create Hong Kong’s first green NFT. It combines physical membership in a shopping mall which fulfills Sino group’s commitment to supporting sustainable development and innovation of start-up. It is also the first shopping mall that allows customers to design their own NFT avatar, providing a sustainable beauty experience and exclusive benefits to customers.
Customers who spend over HKD$2,000 with any BEAUTY WORLD merchant can submit their own virtual avatar to Articoin and become a member of the “Beauty Me” exclusive community. Becoming an NFT holder can enjoy a wide range of exclusive membership benefits, including welcome gifts worth up to HKD$1,088, superb beauty experience, beauty workshops and shopping offers. NFT holders will also receive a vast array of benefits on a monthly, quarterly and irregular basis.
