Sino Group Sponsors New Clothes and Festive Items to Celebrate the Lunar New Year with Over 10,000 People in Need from Underprivileged Families
With the Lunar New Year approaching, shopping for new clothes and other festive items is a tradition to start the new year. Sino Group (‘the Group’) and the Ng Teng Fong Charitable Foundation (‘NTFCF’) have launched festive care programmes to bring festive cheer to over 10,000 underprivileged people and the Group’s frontline colleagues.
In collaboration with more than 30 community partners, this year’s Spring Festival Programme continues to share the warmth of the season with lessresourced families, the elderly living alone, the minorities and the people with varying abilities through home visits and gifting, as well as by supporting people in need to buy new clothes and other items to welcome the Year of the Rabbit.
Mr Daryl Ng, Deputy Chairman of Sino Group and Director of the Ng Teng Fong Charitable Foundation, said, ‘The Lunar New Year is one of the most important festivals in the Chinese culture, but the preparation of new year items may also be a financial burden to underprivileged families. It is believed that wearing new clothes symbolises a new start and fresh hopes for the new year, and thus we sponsor less-resourced families including the elderly and our frontline colleagues to buy new shirts, pants and shoes, hoping that everyone can celebrate an auspicious start to the Year of the Rabbit. We are also thankful to our likeminded community partners and various major chain store operators for their support to bring the underprivileged the season’s blessings.’
Enjoying time with family and friends, sending greetings, going shopping and buying new clothes are festive traditions associated with celebrating the Lunar New Year. This year, the Group invited a number of popular retail chains to join hands in extending joyful greetings, including AEON Stores (Hong Kong) Co., Ltd., Dr. Kong Footcare Limited, Marathon Sports, SKECHERS and UNIQLO. A total of HK$5 million has been donated by the NTFCF to sponsor people in need to purchase new clothes, shoes and other related items in Olympian City, Citywalk and TMT Plaza, as well as participating merchant shops in other locations.
Ms Nikki Ng, Group General Manager of Sino Group and Director of the Ng Teng Fong Charitable Foundation, has accompanied underprivileged families and the elderly to shop in the UNIQLO store at Olympian City in the spirit of hope and renewal. The Group’s employee volunteer team, Sino Caring Friends, has continued to visit various districts to give away seasonal food packs and confectioneries to less-resourced families in preparation for a brighter new year.