Chinese brands spend $1.4bn on World Cup ads

Sponsorships Wanda, Hisense pitch the globe as China tops spending for soccer tourney

Chinese advertisers are featured front and center at the World Cup, with companies from state-owned electronics manufacturer Hisense to property developer Dalian Wanda Group spending a combined $1.4 billion on advertisements and sponsorships.

Chinese property developer Dalian Wanda Group inked a 15-year sponsorship deal with international soccer governing body FIFA in 2016.

They are the biggest spenders at the soccer tournament in Qatar, surpassing the U.S.